This will help the product team understand the current market conditions and make improvements along the way.Īs a result, you will have a mobile game that is easier to promote. Gaming companies need to bring in media buyers during the production process. Getting the user acquisition team involved is the first thing you have to do. 2 - Involve the user acquisition team during the production processĬreating a video ad is, basically, one of your last steps. Save all of the ads of interest from the Facebook ad library and make a collection that you can quickly share with your colleagues. Spyder will make things even more easier for you (in case you’re working in a team). It has a huge database that you can use to monitor not only the ads placed on Facebook but also 73 other popular social media platforms and advertising channels.
SocialPeta has a strong data analysis function. Directly view all of the advertisements, collect and track the pages you care about, and track any changes in targeted competitors.
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Thankfully, it is relatively simple to monitor the social media campaign of different companies.ĪdLibrary Helper, for example, is a free Facebook Chrome extension. Or the information will show you the gaps between what the users need and what the competitors have to offer. The analysis can help you identify some benchmarks that you are going to be measuring your growth against. By the way, spying on other companies does not mean that you are trying to steal their idea. Finding the strengths and weaknesses of your competitors will help you improve your own product. Tips & Ideas for the Next Video Ad for Your Game’s Social Media Campaign 1 - Monitor your competitorsĭon’t underestimate the importance of competitive analysis.
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How to nail your next video ad for your game’s social media campaign and encourage more gamers to download your creation? Here are some tips and ideas. Moreover, according to App Annie, mobile games were downloaded at record levels in Q2 2020, and consumers spent over $19 billion (that’s the most successful quarter yet). Newzoo states that the number of mobile gamers in 2020 will peak at 2.7 billion, of which, 38% will pay for games. Furthermore, despite being in the very early stages of development, it already offers a far superior gaming experience to many commercial titles.How To Create Video Ads For Your Mobile Game’s Social Media Campaign is an outstanding real time strategy game that is open source and free to play. is very strong visually, and gets much closer to the third instalment of the 'Age of Empires' franchise.Ġ A.D. started out as an 'Age of Empires II: The Age of Kings' clone, it soon evolved into a standalone game with its own graphics engine. Everything has been customized with great care and attention to make each civilisation as historically accurate as possible.Īlthough 0 A.D. Each one has its own buildings, its own advantages, and its own military units. you can play as nine different civilizations, including the Greeks, Romans, Persians and Britons. Meat, stone, wood and metal are the main ones that you must always have in plentiful supply in order to keep your villagers working. To build your city, improve it, and build an army, you need resources.
This will then become your base from where you must expand, build alliances and annihilate your opponents.
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That is, you start with a few villagers and a scouting unit, and your goal is to build a great powerful city full of new buildings and strong defences. in exactly the same way as 'Age of Empires II'. It is clearly inspired by 'Age of Empires II: The Age of Kings', which is arguably one of the best titles ever in the genre. is a real time strategy game focused on empire building and war at different points throughout history.
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